United Airlines Now Offers Non-Binary Gender Options

United Airlines is now offering “non-binary” options for travelers booking flights.

Breitbart reported that “United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees,” Toby Enqvist, the carrier’s Chief Customer Officer, said in a statement.

According to United, the company is partnering with several LGBTQ non-profit groups, including the Human Rights Campaign and the Trevor Project, to train employees on the newly-announced booking options.

However, according to online reactions, not everyone is pleased.

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From NBC News

United Airlines will now offer travelers booking flights non-binary gender options for identifying themselves, the airline announced Friday.

“United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers,” said United’s Chief Customer Officer Toby Enqvist in a statement.

“Welcome Aboard, Mx.,” the statement proclaimed.

United flyers can now identify as M(male), F(female), U(undisclosed) or X(unspecified), and will have the option to choose the title “Mx” while booking a flight.

The airline’s statement said it worked with LGBT groups, Human Rights Campaign and the Trevor Project, to train employees about preferred pronouns and “the persistence of gender norms.”

“By providing non-binary gender selection for ticketing and the gender-inclusive honorific ‘Mx’ in user profiles, United Airlines is taking an important step forward for non-binary inclusion,” said Beck Bailey, acting director of Human Rights Campaign’s Workplace Equality Program.

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